Imagine Health Centres Windermere Grand Opening
ECC was proud to be a part of the Imagine Health Centres Windermere Grand Opening Event. As part of the event our strategy was to engage families in the community by inviting the public to our location for a fun filled day of activities to bring awareness to the new walk in clinic in the community.
To entice the neighbourhood we created a campaign around inviting families to bring their children for “Be a Doctor” Day. Each child was given an opportunity to dress up a a doctor wearing Imagine Health Centres branded lab coats and take home a personalized Imagine Health branded stethoscope.
Our goal was to not only bring awareness to the new clinic but allow children to talk to our doctors and tour the clinic, have fun and ask questions about the profession. Many families decided to bring their little ones to encourage them to think about becoming a doctor as possible future profession. The take away toy stethoscope was used to double up as a learning tool, marketing giveaway and item to always remember Imagine Health Centres.
As the children and family age, we hope to that the Imagine Health Centres brand resonates in the household. Of course no day is complete without a bouncy castle, pop corn, bbq and lion dance.